Who’s Who

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Deborah Parrish Snyder – Publisher, CEO

Deborah has been the publisher of Synergetic Press since 1984 when she began publishing books in biospherics, ethnobotany, psychedelics, vanguard fiction and poetry. In 1989 she founded and directed the Biosphere Press publishing division for the Biosphere 2 project, set-up its educational programs department, and produced over twenty books, video and educational curriculum titles in the start-up years (1990 -1994).

She also serves as Exec. VP of Global Ecotechnics Corporation (www.globalecotechnics.com), an international project development and management company and a Director of the Institute of Ecotechnics (www.ecotechnics.edu), a non-profit ecological think-tank,helping to manage a number of the international conferences it has hosts on global trends and in the field of closed ecological systems.


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David Rogers – Chief Operating Officer

David’s professional experience has encompassed Publishing, managing multiple divisions at a leading North American new age publisher; Media Production, as a film, video, and multimedia creator; Entrepreneurial Enterprise, founding and consulting with small business ventures; National Campaign Politics, serving as senior advisor for two Presidential campaigns and managing several campaigns for US Congress; and Public Service, managing several high-profile programs of the New Mexico Department of Cultural Affairs.

David came to Santa Fe from the Midwest at the request of former New Mexico Gov. Bill Richardson after working with him on his Presidential campaign, where he fell in love with the mountains and the people, and so decided to make a new home in the high desert of New Mexico.


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Linda Sperling – Editor

Linda Sperling is a native New Yorker. Graduating summa cum laude from Queens College – CUNY in art history, she is a widely experienced editor, having worked for: Worldwide Books as a bibliographer, as a production editor at McGraw Hill in trade art, fiction and biographies, as a translator of German language art books for Frederick Praeger, Inc., and as managing editor at Oberon Press. She was a highly successful technical writer in the fragrance and flavor industry and edited a series of petroleum engineering textbooks for Prentice Hall before coming to Synergetic Press.


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Debbie McFarland – Accounting/Sales Manager 

Originally from Los Angeles, Debbie has lived in Santa Fe since 1998. She graduated with honors from the University of Southern California with a B.A. in psychology, and earned her Master’s Degree in social work from the same university. As an herbalist and midwifery apprentice, she opened a retail herb and supplement store in 2006 in Santa Fe called Rowan’s Leaf Herbal and was subsequently the business manager and personal assistant to Kiesha Crowther (Little Grandmother), organizing her world tours and events. She comes to Synergetic Press with a background in accounting, marketing, promotion and sales. At Synergetic Press, Debbie is in charge of accounting and sales management.


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MARK MCCALLUM - Publishing & Marketing Strategist

Mark McCallum has over 27-years’ experience in book publishing ranging from academic to consumer publishing. He began his career at Longman working in the Higher Education division, before moving to Reed Consumer Books where he became Marketing Manager. In 1992 he joined Simon & Schuster as Marketing Director where he led the launch of Pocket Paperbacks into the UK and Commonwealth markets. In 1993 he joined Random House as Marketing Director. In a career spanning eleven years with the company he managed award-winning campaigns for authors such as John Grisham, Thomas Harris, Robert Harris, Kathy Reichs, Sebastian Faulks and many more. In 1998 he created the company’s digital marketing team and launched Random House’s websites and first foray into ebook publishing on the Microsoft Reader platform.

As a consultant Mark has worked for international publishing groups like Penguin and Hachette and small independent publishers and the Independent Publishers Guild. In addition he has worked for brands like BMW and lastminute.com, FTSE 100 companies and UK government departments. He has made radioprogrammes for BBC Radio 4 since 2006 and is a founder member of the audiobook app Bardowl, twice a winner at the FutureBook Awards.


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Graciela Ruiz – Digital Media Specialist

Graciela does everything from managing our website and social media, creating promotional materials, to filming and editing footage from author events. She is a native New Mexican, currently working on her Bachelor of Fine Arts in Interdisciplinary Film and Digital Media at the University of New Mexico with an emphasis in Animation.  She specializes in Film, Game Development, Graphic Design, Web Design and Digital Marketing.


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Mitch Mignano – Editor at Large 

Mitch Mignano is a writer, researcher, editor and workshop organizer who splits his time between Santa Fe and New York City. After finishing graduate school, Mitch teamed-up with psychedelic author Daniel Pinchbeck to begin working with the Evolver social network, Reality Sandwich online magazine and North Atlantic Books. Through this activity, he came in contact with John Allen (inventor of Biosphere II) and Deborah Snyder, discovering a deep calling to take on a directorial role with regards to John Allen’s archival material(inventor of Biosphere II) and to help bring the message of Synergetic Press and it’s authors to a wider audience through blogging and workshop events.

Prior to working in publishing, Mitch studied psychology at the University of Texas before attending the Owen Barfield School in New York, where he emphasized the subjects of cultural history and philosophy, performing a substantial research masters on the transformational potency of festival culture under the supervision of esteemed mentors William Irwin Thompson and Arthur Zajonc. For the last decade, in addition to other work, Mitch has continued to research and write about the topic of transforming and emerging cultures while attending the Burning Man event and participating in associated communities and events around the United States and parts of Europe. With this oscillation between the grass roots festival communities and scholarly circles, such as the Lindisfarne Fellows Meeting, Mitch brings a myriad of professional connections, as well as an experiential and interdisciplinary knowledge set to the Synergetic team.


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 Melissa Guthrie - Information Systems Manager 

Melissa joins the Synergetic Press family to take on information systems management and further office efficiencies. She is very excited to be working for an up and coming publishing company from her hometown that inspires her to spread knowledge through print. She currently attends the University of New Mexico on a full-time basis. She has always had a passion for the technical backstage elements of productions and is pursuing a B.A. in Theater. She previously worked as a Legal Assistant/Filing Clerk at a small, successful law firm in Santa Fe for over two years. She brings careful information skills to support our many publishing projects.


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Kayle Schnell – Multimedia Consultant

Kayle is a multimedia journalist based in New York City. She is currently a student at the CUNY Graduate School of Journalism where she studies international reporting. Kayle does freelance projects with Synergetic Press, the Institute of Ecotechnics and Global Ecotechnics. She is responsible for maintaining and updating websites with relevant content. Kayle has traveled to Bhutan twice where she lectured with the Bhutan Centre for Media and Democracy, reported and led media workshops throughout the country. She worked at Synergetic Press for a year and a half as a web designer and media producer when she lived in Santa Fe. She specializes in WordPress web development, video and photojournalism. As a born traveler, Kayle hopes to do multimedia foreign reporting after she graduates. To see some of her work, visit www.kaylehope.com